Hey, I’m SUBSHIFT, a music producer/DJ from Worcester who has released on labels such as Insomniac Records and Mixmash Records.
I decided to go into music in 2015 when I was just 16. I was on holiday in Ibiza with my family and friend who I had known out there for years. We managed to sneak into the club ‘Ushuaia’ to see Martin Garrix and Oliver Heldens and ever since then, I’ve wanted to pursue music as a career.
The music I create is a mixture of Tech House and Bass House with a bunch of other elements thrown in too.
So when it comes to actually making the music, it all depends on whether I’m feeling it or not! I don’t try to force myself to create too much as I would just get frustrated, but if I am in the mood, I can spend all day and night in the studio. If the vibe is right and everything just flows nicely, I can finish a track in about 5 hours. Usually, the next day when my ears are fresh, I tweak certain things and make the final touches.
It takes many hours of making absolute rubbish before you make anything you like or something that sounds ‘good enough’. What it actually takes to create a piece of music is quite personal to yourself, I just think if it’s catchy, gets people moving and stuck in people’s heads, it’s a good piece of music.
Honestly, I’m a bit of a night owl so sometimes, I am producing and working until like 1/2 am. Usually, I go to sleep around midnight but before then I I often uwind by watching Netflix, playing FIFA with friends etc.
On the topic of my music, I have just released an EP called ‘My Mind’ on Insomniac Records Imprint ‘IN/ROTATION’. It’s two really crazy tech-house/bass house tracks that have some weird sounds and two heavy basslines.
When I am not creating music, I actually work full time as a Graphic Designer. Once I have finished working an 8 am-4 pm shift, I am then in the studio until 11 pm. I tend to make better music in the evenings anyway!
Looking back at what I have achieved, I would say the best part of it is getting your music supported by the people you have looked up to for years! DJ Snake and Malaa recently played my track ‘Threat’ and it put me on such a high for the entire week.
On the other hand, there have been some challenges. The worst feeling is definitely getting rejected from labels, especially the ones you love. As well as getting ignored by people you look up to in the industry. It’s an ongoing process of making music good enough to get their attention.
Lastly, my advice for anyone wanting to go into the music industry would be, just jump straight into it! All you need to make music is a laptop/computer, some headphones or speakers and a free trial of music production software such as FL Studio or Ableton. Oh, and plenty of YouTube tutorials!
Check out my music on Spotify!